Platform Strategy: Building and Thriving in a Vibrant Ecosystem; Pricing: Using Data to Improve Pricing Performance (self-paced online) Questions Are the Answer: A Breakthrough Approach to Creative … [foot]Based on N. van der Meulen, P. Weill, and S. L. Woerner, “Digital Transformation at KPN: Navigating Organizational Disruption,” MIT … [ Culture change is the hardest part of digital transformation. This MIT Sloan online short course investigates the principles that frame esteemed MIT faculty, and The New York Times best-selling authors, Erik Brynjolfsson and Andrew McAfee’s research. 0000376482 00000 n Digital success isn’t all about technology: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy as the key driver in the digital arena. When the book addresses digital native companies like Amazon, it’s often to point out that they were not born as fully realized digital platforms. @{��� To learn more about other e-reader programs available, we recommend contacting the maker of your preferred device. Every technology with transformation potential starts in isolation, and digital is no exception. EMERITUS Digital Transformation: Platform Strategies for Success Michael A. Cusumano, Annabelle Gawer, and David B. Yoffie, interviewed by Allyson MacDonald, Beyond a ‘Winner-Takes-All’ Strategy for Platforms 128 0 obj <> endobj xref 128 35 0000000016 00000 n Platform Strategy: Building and Thriving in a Vibrant Ecosystem; Pricing: Using Data to Improve Pricing Performance (self-paced online) Questions Are the Answer: A Breakthrough Approach to Creative Problem Solving, Innovation, and Change; Reimagining Leadership: A Playbook for the Digital Economy; Social Media Strategy: … Platform Strategy: Building and Thriving in a Vibrant Ecosystem; Pricing: Using Data to Improve Pricing Performance (self-paced online) Questions Are the Answer: A Breakthrough Approach to Creative Problem Solving, Innovation, and Change; Reimagining Leadership: A Playbook for the Digital Economy; Social Media Strategy: … Each had its own siloed strategy before it blended into business strategy. The following payment options are available for Digital Transformation: Platform Strategies for Success: Pay in Full. Platform Strategy: Building and Thriving in a Vibrant Ecosystem; Pricing: Using Data to Improve Pricing Performance (self-paced online) Questions Are the Answer: A Breakthrough Approach to Creative Problem Solving, Innovation, and Change; Reimagining Leadership: A Playbook for the Digital Economy; Social Media Strategy: … Copyright © Massachusetts Institute of Technology, 1977-2020. By Jonathan A. Knee, Educator and Student Discounts Available. Digital Transformation: Platform Strategies for Success Page 1 of 8 Digital Transformation: Platform Strategies for Success – Video Transcripts Week 3 - Designing Your Digital Business Model for Success Video 1 - Pipeline Model vs. 0000022718 00000 n Platform Model In this module, we're going to discuss the design, the architecture, and the monetization of a platform… :Vl��c�#�c8sN�3�a�<6xJ�%�l�H"MR�R#ns�gijgZr�я�c3��畸4���|}�����z�Z�* [�Th����B΄�eT|�Y�֎�}tD�4-�� k=�eY�U|D� �K6�116����v�rA\M���� trailer <<78D237CB28D64796BE180DF1443780F1>]>> startxref 0 %%EOF 162 0 obj <>stream To open and read the mobi file, we recommend using Amazon’s Kindle app, available for download on a variety of platforms and devices. H��Wˮ%� ܟ���=zP�uY^�bo���@�����d��;����v��I�,��#�V��a��֏������������~�ϟ5�3���ag�zl�[>C�F=���9�q��3�8rMG�g �Xh������?���z����1��G8k�����b?���_��Pn�3���i����������� gRxeE������G��P�h)�}�J���߳vn�g��x�B�Hg�����ǂ�l&J? 0000012460 00000 n This was a unique … But few established companies are designed for digital. Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital … In this course, part of the Digital Leadership MicroMasters program, you will understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success … To open and read the epub file, we recommend using an e-reader program like the Apple Books app or the Google Play Books app. [ Culture change is the hardest part of digital transformation. 0000376818 00000 n [foot]Based on N. van der Meulen, P. Weill, and S. L. Woerner, “Digital Transformation at KPN: Navigating Organizational Disruption,” MIT Sloan CISR Working Paper No. 0000018208 00000 n As a result of these strategy waves the terms ‘digital’ and ‘strategy… 0000364149 00000 n Pay in 2 installments. 0000018741 00000 n By Q1 2018, KPN’s digital transformation had saved over €570 million and had improved the Net Promoter Score of the enterprise by 20 points. x�b```"5V �� ̀ �@16�,�'� ��ö=����]�p�A'�ٚ�x������E�P�����h��CV�4�5�nj:�|�+��.K� �6���� 0000004847 00000 n Pay the entire program fee of US$1,500 at once. As a result of these strategy waves the terms ‘digital’ and ‘strategy’ have become overused and misapplied terms. 0000001516 00000 n Michael is the author of two critically acclaimed books: Serious Play: How the World’s Best Companies Simulate to Innovate and Shared Minds—The New Technologies of Collaboration.A research fellow at the MIT Sloan School’s Center for Digital Business, Michael is a columnist for Fortune, CIO Magazine and MIT… Organizational Design for Digital Transformation (self-paced online) Platform Strategy: Building and Thriving in a Vibrant Ecosystem; Pricing: Using Data to Improve Pricing Performance (self-paced online) Questions Are the Answer: A Breakthrough Approach to Creative Problem Solving, Innovation, and … Duration: 6 weeks (excluding orientation). Digital Transformation: Platform Strategies for Success; Digital Marketing: Customer Engagement, Social Media, Planning & Analytics ... MIT Sloan Executive Education’s online programs are led by senior MIT … 0000002301 00000 n liii @�v@��� .�qH�Q�� ����A$L�d`MK��($X"5P�f�3p�.$�A`�U�1f���d�\��t����*���� ���L��X"�0g��3L� ��.� ��I�i��n���}Vn00��*0�a���{ v���;�5�V0x4�10�c�m����� ����a]"f�x� iF ~` �� endstream endobj 129 0 obj <> endobj 130 0 obj <>/ColorSpace<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/ExtGState<>>>/Type/Page>> endobj 131 0 obj [/Indexed 132 0 R 247 152 0 R] endobj 132 0 obj [/ICCBased 150 0 R] endobj 133 0 obj <> endobj 134 0 obj <>stream By Geoffrey Parker, Marshall Van Alstyne, and Peter Evans, Platforms That Grow Are More Than Matchmakers Geoffrey Parker, a visiting scholar and research fellow at the MIT Initiative on the Digital Economy, refers to this as the chicken-or-the-egg dilemma in Platform Revolution: How Networked Markets Are Transforming the Economy – And How to Make Them Work for You. Duration: 6 weeks (excluding orientation). 0000376754 00000 n %PDF-1.5 %���� 0000002150 00000 n Included in your e-book purchase are three files: PDF, .epub, and .mobi. 0000019515 00000 n Mobile, cloud, process, customer, supply chain, etc. 0000000996 00000 n August 15, 2019 0000014938 00000 n 0000010082 00000 n 0000035086 00000 n This collection of articles from MIT Sloan Management Review looks at the phenomenon of platform business models — how they work, what makes them successful, and what the potential pitfalls may be, both for companies considering developing a platform model and investors looking at returns from such companies, How Digital Platforms Have Become Double-Edged Swords Each had its own siloed strategy before it blended into business strategy. The first installment … Digital Transformation: Platform Strategies for Success is a 3-month program that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform. In the book, Parker and his co-writer’s Marshall W. Van Alstyne and Sangeet Paul Choudary, propose eight strategies … 0000019088 00000 n 0000017918 00000 n All rights reserved. | MIT Sloan Management Review Every technology with transformation potential starts in isolation, and digital is no exception. Academia.edu is a platform for academics to share research papers. 0000018582 00000 n 0000035881 00000 n |, Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron, Natasha Buckley, George Westerman, Deborah L. Soule, Anand Eswaran, H. James Wilson, Paul R. Daughtery, Nicola Morini-Bianzino, Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky, Garth R. Andrus, Strategy, not Technology, Drives Digital Transformation, Building Digital-Ready Culture in Traditional Organizations, The Jobs That Artificial Intelligence Will Create, The Technology Fallacy: How People Are the Real Key to Digital Transformation, Aligning the Organization for Its Digital Future. "The course and collaboration with peers clearly showed how different ideas around one topic can create value for everyone. Digital Transformation: Platform Strategies for Success is a 3-month program that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform. By David McIntyre, How Platform Strategies Continue to Create Value 0000018917 00000 n In this course, part of the Digital Leadership MicroMasters program, you will understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success along the way. 0000375990 00000 n Is Your Company Ready for a Digital Future. digital transformation: platform strategies for success The course is open to professionals who want to build, scale-up and monetize their platform and implement strategies to give it a competitive edge and platform developers who would like to learn the latest about platforms. Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Get the digital transformation eBook: Teaching an elephant to dance. ] In this course you will learn about the fundamentals of digital transformation, … It focuses on a unique approach to business strategy … How Digital Platforms Have Become Double-Edged Swords Michael A. Cusumano, Annabelle Gawer, and David B. Yoffie, interviewed by Allyson MacDonald. Digital Transformation: Platform Strategies for Success Page 2 of 3 One way that they might have instead gone to market was to mobilize content providers, and mobilize a significant mass of consumers, and … 0000369688 00000 n Digital Transformation: Platform Strategies for Success Page 1 of 12 Digital Transformation: Platform Strategies for Success – Video Transcripts Week 6 - Governing Your Digital Platform Video 1 - Introduction: Why Govern Platforms? 0000027765 00000 n 0000375735 00000 n By Q1 2018, KPN’s digital transformation had saved over €570 million and had improved the Net Promoter Score of the enterprise by 20 points. I. 0000019260 00000 n Welcome to module six, Platform Governance. 0000002187 00000 n Digital Transformation: Platform Strategies for Success Page 2 of 3 One way that they might have instead gone to market was to mobilize content providers, and mobilize a significant mass of consumers, and get them together to facilitate the core transaction, which was the consumption of a video object. How Platform Strategies … EMERITUS Digital Transformation: Platform Strategies for Success Digital Business Models: … Get the digital transformation eBook: Teaching an elephant to dance. ] Digital Transformation: Platform Strategies for Success Page 3 of 11 the adoption of wireless. Early, and it's hard to believe these days, but early, people were reluctant to both provide Wi-Fi hotspots or to … This program teaches the four essentials of creating a digital business: Five Domains of Digital Transformation: Understanding the Drivers that Impact Digital Strategies. So, a question you might ask is, why do platforms … Mobile, cloud, process, customer, supply chain, etc. 0000017550 00000 n 0000007780 00000 n 0000002102 00000 n 0000001582 00000 n Digital Transformation: Platform Strategies for Success. digital transformation: platform strategies for success The course is open to professionals who want to build, scale-up and monetize their platform and implement strategies to give it a competitive edge and platform developers who would like to learn the latest about platforms. In this course you will learn about the fundamentals of digital transformation, identify This MIT Sloan online short course investigates the principles that frame esteemed MIT faculty, and The New York Times best-selling authors, Erik Brynjolfsson and Andrew McAfee’s research. Learn more ». '��&pY:�[��MUaR�S��k>˜ /.��뀊q0�X3���@c@�컽jVģ� �76y�pI,�b�Ҡ��gYr��㩞 By Jeffrey L. 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