Fine way of explaining, and good article to get information concerning my presentation subject One of Nike´s strength is its logo, the so called “woosh”. This means that the assiduously cultivated exclusivity is sometimes sacrificed because it has not yet spread its wings to include exclusive retailer outlets as part of its business strategy. Nike’s strengths are the primary drivers of the company’s growth and global leadership in the sports shoes, apparel and equipment market. The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. Strong Brand Awareness – Nike brand is a recognizable brand in the world as its name alone is easy to pronounce, the logo is also very unique and memorable. The footwear industry is very price sensitive. Nike is the largest maker of athletic apparel and gear. Needless to say, the most important strengths are Nike’s powerful brand and low product cost. Nike Running France Facebook Page 163 144 likes 13707 PTA Most popular week 22 sept. 2013 The Nike Running Facebook page is a collective of runners affiliated to Nike and to the Nike + community. In terms of internal strengths, the main thing that Nike has in … Swot Analysis Nike. Finally, Nike stands to benefit from the current disarray among its competitors because of the fragmentation of the market wherein Nike with its USP or Unique Selling Proposition can standalone among them. Nike has captured approximately 31% of global athletic footwear market. (Needed for right referencing), Sir please update this SWOT analysis as soon as possible. Its swoosh symbol is easily recognized by everyone. For instance, Reebok that promised a lot and was intensely competitive with Nike has seen its fortunes sag and hence, Nike must not go Reebok’s way and instead, must define its core competence and implement its strategies accordingly. very good to get my school work done with. One of Nike´s strength is its logo, the so called “woosh”. Like most big companies, Nike has a number of strengths. © Management Study Guide With over 1 billion users, Facebook has become one of the most popular social media networks in the world. T S W O Issues Threats big company makes them really easy to target S W O T Strengths: -Stong research and development helping March 31, 2019 By Hitesh Bhasin Tagged With: SWOT articles. This is a strength as the company saves money on the labor costs and the helps the company focus on design … The fact that the company has a global supply chain means that it is subject to the vicissitudes of international trade practices including labor strikes in its overseas locations, currency fluctuations that decrease its margins, as well as lack of control over the geopolitical events happening around the world which have the potential to disrupt its global supply chain. Weakness of NIKE, Inc. – Internal Strategic Factors . Nike is a very competitive organization. This is a SWOT analysis of Facebook. I love writing about the latest in marketing & advertising. Moreover, Nike is staying ahead of the technology curve, with an enormous capacity of innovation and a good R&D department. Employing over 62 000 people, a total of $30.6 billion was recorded in 2015, which gives an increase of 10.1% over that of the previous year. Nike sells its. In involves analysis of an organisations strengths, weaknesses, opportunities and threats. " SWOT analysis: Nike Introduction Like most companies, Nike has corporate strengths and weaknesses. If it is an online article then you don’t have my permission :) Online content is copyright of Marketing91. The report also manifests intelligence on Nike's internal weaknesses and external threats that can cripple its growth. This is a strength as the company saves money on the labor costs and the helps the company focus on design … Nike’s Strengths – Internal Strategic Factors. The brand, of course, has a strong impact on the valuation of the company and its current growth. Strong Brand Awareness – Nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. While this is necessarily not a bad thing, the current market scenario is such that consumers are migrating to the middle tier of the luxury scale as they are becoming price conscious and quality focused. Nike – SWOT analysis – Strengths. The emphasis on design of higher end footwear seems to be paying off for Nike that is increasingly being seen as a must have product for anyone who walks or runs and as the company was founded on the principle that it would serve anyone with legs, this strategy seems to have hit the right notes. Facebook has been hailed as the king of social media networks. A SWOT analysis is very useful to identify the external and internal factors that influence Nike. In 2018 42% of revenue is generated by the US market and the remaining revenue from the Non-US market. In recent years, Nike has begun to diversify into accessories and other premium products apart its signature footwear segment. The SWOT analysis of Facebook discusses the strengths, weaknesses, opportunities and threats of the number 1 social network on the internet - Facebook. Introduction • An American multinational corporation, Nike, Inc. is one of the most leading brands which designs, develops and sells footwear, apparel, accessories, equipment and other services worldwide. Rapid innovation processes 3. Get Your Custom Essay on Nike Swot Analysis Essay Just from $13,9/Page. This article was very helpful but I wish it would contain more opportunities and weaknesses .  NIKE’s SWOT analysis Strong : the best brand power in sports product company. A SWOT analysis like the one below can be used when it comes to … NIKE SWOT Analysis. NIKE Inc. is a company that designs, markets and distributes athletic footwear, apparel, and equipment for sports, and they have grown to become one of the largest is their business. SWOT Analysis Of Construction Industrie. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. However, the company must continue innovating to ensure such market position, considering the threats facing its social networking and online advertising services. Strong brand image 2. SWOT Analysis Template of Facebook. Let's stay in touch :). Facebook SWOT Analysis 2018. In these recessionary times, it is not a good business practice to be overly dependent on one segment and hence, Nike ought to diversify horizontally as well as vertically and include apparel and other accessories. This SWOT analysis looks at Nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. V arious exa mples, for the impressive work of Nike on R&D. Nike Inc. is listed on NYSE. Listing Nike’s strengths is the easiest component of a SWOT analysis. The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. 1.0 SWOT ANALYSIS Nike’s Strengths – Internal Strategic Factors 1. Nike is a global brand. Nike currently employs more than 60,000 people around the globe and its stock is now reaching the highest levels in its history. -Baines, Fill & Page, pg 745, 2011. Nike Inc. is one of the biggest sports footwear, apparels and equipment company in the world. As the company is associated with premium branding and segmentation, it can be said that capturing the “emerging market newly affluent consumers’ prize” could well be a game changer for the company. In this SWOT analysis tutorial, we will discuss Nike Swot Analysis Strengths, Weaknesses, Opportunities and threats. • It concentrates and focuses primarily on producing sportswear and athletics products (About.nike.com, 2016). Where is your data to support what you are saying ? Already, it had to pay a heavy price (monetarily as well as metaphorically) because the emerging generation of consumers are socially and environmentally conscious which means that they would not like to buy a product that is the result of dubious business practices. ET Undoubtedly, it is the number one sports brand SWOT analysis for Nike Nike is considered a world-renowned icon. 2. Nike is the Coke of the athletic footwear and apparel industry. Nike is perceived by some consumers as being too premium and a luxury brand. 1913 Words 8 Pages. In every inustry there are the 5 forced of porter's that takes place, Supplier power, buyer power, competitive rivalry, threat of substitution, threat of new entry. Hi, Mr. Hitesh Bhasin, is this the updated SWOT analysis of Nike? “These presentations are Packed with Real Life Examples on the Largest Range of topics across Management Subjects”, “All Presentations contain Optimum Lively Graphics & Animations to make the Concept Easy to Understand”. SWOT Analysis Template of Facebook. the product prices are realistic Nike is offering to its customers, it is doubtful whether all customers think alike. local, arab and outside countries investors. The brand, of course, has a strong impact on the valuation of the company and its current growth. Having a strong brand is vital both for stability and long-term sustainability. Though we have mentioned the fact that it has outsourced its manufacturing aspects completely as strength, the negative publicity that Nike got because of labor unfriendly conditions in its overseas outlets has badly dented its brand image. 2549 Words 11 Pages. This component of the SWOT Analysis deals with the internal strategic factors that support business development and competitiveness. The Marketing Analysis Of Nike, Adidas And Nike. The LIKE button is one feature which makes people LOVE Facebook and is probably the reason why users comment and debate over status messages, photos ,videos etc This component of the SWOT Analysis deals with the internal strategic factors that support business development and competitiveness. They have strong brand image in consumer’s mind. Read out this article, to get an understanding of where Google stands. This SWOT analysis of Facebook Inc. indicates strengths that support the organizations leadership in the online social media business. 2. •Contract manufacturing of shoes to low-wage factories makes Nike susceptible to laws, and economic problems abroad. Strong brand image 2. NIKE can do many promotions or advertisements of using “Just do it”. -Baines, Fill & Page, pg 745, 2011. The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. Nike is the world’s no. Rapid innovation processes 3. Get Your Custom Essay on Nike Swot Analysis Essay Just from $13,9/Page. The combination of retailing in third party outlets and competing brands cutting prices has made the going tough for Nike. •Contract manufacturing of shoes to low-wage factories makes Nike susceptible to laws, and economic problems abroad. Nike is the Coke of the athletic footwear and apparel industry. SWOT and PESTLE Analysis of Nike. With over 1 billion users, Facebook has become one of the most popular social media networks in the world. Nike Threats in SWOT Analysis. Facebook’s Strengths 1) Strong Brand. This is a step in the right direction and something, which would stand the company in good stead as it attempts to look for revenues beyond its traditional offerings. A SWOT analysis is very useful to identify the external and internal factors that influence Nike. A SWOT analysis is really utile to place the external and internal factors that influence Nike. Weakness are the areas where NIKE, Inc. can improve upon. These competitors influence the thre… We are a ISO 9001:2015 Certified Education Provider. The SWOT Analysis of Nike Inc. illustrates the company's key strengths and opportunities from its external environment that can be consolidated to further strengthen the company. When people see the logo without the trade name name, they will instantly be able to place it as Nike, which shows the power of the trade name. 1. Management Study Guide is a complete tutorial for management students, where students can learn the basics as well as advanced concepts related to management and its related subjects. Opportunities in the SWOT analysis of Nike, How To Write An Outline (Explained with Steps), Nike uses a “Make to Stock” customer order which provides a, Nike operates Nike Town shoe and sportswear stores, Nike factory outlets and Nike Women shops. It currently remains the King of Social Media with over 2 billion monthly active users, despite repeated controversies over the last year. 1913 Words 8 Pages. The biggest opportunity for Nike is from the emerging markets of China and India where the Billion Plus new consumers are now aspiring to western lifestyles which means that they would be more receptive to brands like Nike. In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. A SWOT analysis of Nike -Go to NIKE SWOT ANALYSIS 2018-(Introduction): Nike, the number 1 sports shoe brand, excels in style and quality. One of Nike?s strength is its logo, the so called “woosh” . The Market Cap of the Oregon-based corporation is now equal to approx. This brand portfolio can be extremely useful if the organization wants to expand into new product categories. It has continued to amaze the customers with its stylish and athletic designs. One of Nike?s strength is its logo, the so called “woosh” . In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. A SWOT analysis is really utile to place the external and internal factors that influence Nike. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. Nike has captured approximately 31% of global athletic footwear market. Show More. Nike SWOT Introduction A SWOT Analysis is probably the simplest ways for administrators and corporate authorities to envision every one of the variables that could assume a job in the achievement or defeat of their organization. Very good Leadership is one of Nike’s strengths. NIKE Inc. is a company that designs, markets and distributes athletic footwear, apparel, and equipment for sports, and they have grown to become one of the largest is their business. 2. Nike must improve on its image wherein it is being seen as resorting to exploitative business practices in its overseas outlets. Nike is the Coke of the athletic footwear and apparel industry. This is a SWOT analysis of Facebook. Moreover, Nike is staying ahead of the technology curve, with an enormous capacity of innovation and a good R&D department. The ongoing recession has taken a heavy toll on Nike with consumers becoming more price conscious and retailers demanding higher margins. “People aren’t using Facebook less” — we have read this in the latest TechCrunch article describing current earnings report of the American company. The SWOT of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand – Nike. SWOT Analysis Of Nike's Marketing Strategy. For every force we usualy do the SWOT analysis. 31% of the global athletic footwear market. 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A SWOT analysis like the one below can be used when it comes to … A SWOT analysis of Facebook means examining the strengths, weaknesses, opportunities, and threats affecting the company. SWOT Analysis of Nike; The chosen corporate strategy for Nike is likely to be based on its own internal strengths and weaknesses in relation to its external opportunities and threats facing the organisation. Nike currently employs more than 60,000 people around the globe and its stock is now reaching the highest levels in its history. Nike is one of the most widely-known companies in the world, yet was formed as recently as 1971. Nike SWOT Analysis Nike Strengths Below are the Strengths in the SWOT Analysis of Nike: 1. 2. It is listed on the NYSE and is headquartered in the United States. The Market Cap of the Oregon-based corporation is now equal to approx. Extensive global production and di… The year 2015 proved to be quite a profitable year for it. 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