Market research firm Kantar Millward Brown has published its annual BrandZ report, which ranks global brands based on their brand value, measured by brand equity and financial performance. The adidas Group's global sales share in 2019, by brand Net sales of the adidas brand worldwide 2000-2019 Global sales of the brand adidas from 2017 to 2019, by region The brand value of Nike has increased year-on-year since 2010 and reached around 34.4 billion U.S. dollars in 2020. Adidas appears to have room for growth. Adidas’ straightforward digital marketing strategy is the power behind this success. Diversity. Integrity. Adidas offers different sub-brands like Adidas Originals, Adidas Neo etc which targets different customer segments. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. These values come from sport and sport is the soul of the adidas Group. Please do not hesitate to contact me. Sporting goods in the United Kingdom (UK), Sports clothing and equipment consumption in the UK (Kantar Media TGI), Financial report about Columbia Sportswear Company 2019, Under Armour's financial information 2019, Big 5 Sporting Goods Corporation's business information 2019, Dick's Sporting Goods' business information 2019, Hibbett Sports' business information for fiscal year 2020, Perry Ellis International - 10-K Report FY 2018, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, Unlimited access to statistics, Market Outlooks and forecasts. Chart. Under Armour is a pure … However, it connects with every person whose heart is with sports. ** Nike's financial year ends May 31st of each year. Register in seconds and access exclusive features. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook The swoosh wasn’t the only athletic brand that made strides this year, however: Adidas moved from the fourth spot up to third as its brand value soared 17 percent to $16.7 billion. Corporate solution including all features. Please log in to access our additional functions, *Duration: 12 months, billed annually, single license, The ideal entry-level account for individual users. For the survey “Sports Brands in the U.S. 2018” Statista asked 1,050 U.S. onliners between the age of 18 years and older who buy at least once per year sporting clothes, shoes or equipment. Statista. For the adidas Group, corporate responsibility is rooted in its values: Performance. Brand value. It is what links our past and our present. Please authenticate by going to "My account" → "Administration". New, Everything you need to know about the industry development, Find studies from all around the internet. Nike and Adidas are two of the largest footwear companies in the world. They have Adidas-performance in Competitive sports, Reebok & Reebok classics in Active sports & casual sports, & Adidas originals, Adidas … As of 2020, Adidas’ net worth is approximately $16.48 billion, a $2 billion increase from what it was in 2018. Comparing two brands: Nike and Adidas Introduction In order to understand the reputation of how brands work, we shall be covering two sports brands and discuss how their marketing strategies and the brand itself have made their name in the market. Global brand value of Nike from 2016 to 2020 Source: Statista.com . 1-Yr Value Change. "Global Revenue of Adidas, Nike and Puma from 2006 to 2019 (in Billion Euros)*. Learn more about how Statista can support your business. The @adidas Twitter profile is verified, and this means that all of their followers, currently almost 3.5M, can easily find them. Puma's and Adidas's financial year ends December 31st of each year. For this paper, we will be covering and narrating about 'Nike' and 'Adidas'. and over 1 Mio. Nike is the giant of the industry. This statistic presents the brand value of Adidas worldwide from 2016 to 2019. Revenue of the cosmetic industry in the U.S. Value of the leading 10 textile exporters worldwide, Vegetable oils: global consumption by oil type 2013/14 to 2019/2020, Cocoa bean production worldwide 2018/19 & 2019/20, by country, World coffee per capita consumption: major consumer countries, Cosmetics Industry in the U.S. - Statistics & Facts, Research expert covering agriculture & FMCG, Profit from additional features with an Employee Account. Its target market is mainly the youth. Please contact us to get started with full access to dossiers, forecasts, studies and international data. To day Adidas has 1746 concept stores, 779 factor y outlets and 316 concession corners and other around the world (Statista, 2015). Benefits of Adidas. CEO, MindShare Germany. Because these values are ingrained in all of us at the adidas … Adidas is a sports brand or a brand which believes in the emotion and power of sports to change lives. The competitive analysis of the brand value gives positive signals for both companies. Adidas has increasingly spent more on marketing in recent years. New, Everything you need to know about the industry development, Find studies from all around the internet. The portfolio is divided as follows. By emphasizing the value of quality products from a trusted brand Adidas is able to maintain its brand essence. This feature is limited to our corporate solutions. New, Figures and insights about the advertising and media world, Industry Outlook Are you interested in testing our corporate solutions? The total value of the new deal could exceed $120 million over the life of the contract. ", Statista, Global revenue of Adidas, Nike and Puma from 2006 to 2019 (in billion euros)* Statista, https://www.statista.com/statistics/269599/net-sales-of-adidas-and-puma-worldwide/ (last visited December 20, 2020), Global revenue of Adidas, Nike and Puma from 2006 to 2019 (in billion euros)*, Retail revenues with sporting goods in Europe 2000-2017, Sporting goods retail revenue in Germany 2000-2019, Revenue of sporting goods retail sector in Germany 2002-2018, Textile and clothing retail revenue in Germany 2007-2018, Global sports footwear market size 2012-2025, Consumer spending on clothing and shoes in Germany 1991-2019, Sales of skis, snowboards and skiing equipment worldwide in 2019, Revenues of the leading companies in the sporting goods retail sector in Germany 2018, Revenue of the leading sports equipment manufacturers worldwide 2019, Adidas, Nike & Puma revenue comparison 2006-2019, Popularity of Adidas versus Nike in Germany in 2017, by gender, Net sales of the adidas brand worldwide 2000-2019, Revenues of VF Corporation's outdoor segment worldwide from 2016 to 2020, Revenues of VF Corporation's active segment worldwide 2016 to 2020, Survey on the frequency of recreational exercising in Germany 2016-2019, Survey on the use of fitness offers in Germany 2015-2018, Survey on the frequency of fitness center visits in Germany 2016-2019, Survey on the frequency of recreational football playing in Germany 2016-2019, Survey on the frequency of recreational tennis playing in Germany 2015-2018, Survey on the frequency of jogging in Germany 2016-2020, Survey on the frequency of recreational (Nordic) walking in Germany 2016-2019, Survey on the frequency of recreational hiking in Germany 2016-2019, Americans preferring Adidas in Q1 2016 and Q1 2017, by income, Global equity ratio of the adidas Group from 2000 to 2018, The adidas Group's financial leverage worldwide 2000-2018, Quarterly net sales of the adidas Group worldwide from 2017 to 2019, The adidas Group's operating profit worldwide 2000-2019, The adidas Group's number of retail stores worldwide 2016 to 2019, The adidas Group's EBITDA worldwide 2000-2019, Value of Nike's endorsement contracts worldwide 2021-2025, adidas Group marketing spend 2015-2016, by brand, Global brand value of Nike from 2016 to 2020, R&D expenditure of the adidas Group worldwide from 2010 to 2019, Number of retail stores of the adidas Group worldwide 2016 to 2019, by brand, The adidas Group's global sales share in 2019, by brand, Knitted goods production value in South Korea 2010-2014, Forecasted apparel market value in Vietnam 2018-2022, Russia: monthly value of fur clothing & apparel exports 2017-2018, Industry revenue of »manufacture of workwear« in Cyprus 2011-2023, Industry revenue of “weaving of textiles“ in the United Kingdom 2012-2024, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. Adidas or Nike? With this well-implemented strategy, the company wants to topple its main competitor Nike from the crown. Accessed December 20, 2020. https://www.statista.com/statistics/269599/net-sales-of-adidas-and-puma-worldwide/, Statista. Several of its products are po… Then you can access your favorite statistics via the star in the header. H&M ($15.9 billion) and Cartier ($13.6 billion) are fourth and fifth, respectively. 2019's report can be found here Brand Value. The market value of the luxury footwear market in Europe is valued at nearly $18 billion. March 11, 2020. Revenue figures for Nike were converted from USD to Euros at an exchange rate of 1 USD - 0.89804 Euros (May 31, 2019). The mission of Adidas is to be the best sports brand in the world.This mission is anchored in its core belief that big changes can be brought about through sports. Adidas figures come from the company's annual report. March 7, 2011, Harri Daniel, Comments Off on Benefits Of Adidas. Adidas … In comparison, the adidas brand was valued at approximately 12.07 billion … Few brands truly attain it. Brand’s … Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with over 23.6 billion euros in annual revenue and a brand value of … New, Figures and insights about the advertising and media world, Industry Outlook Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Size of the global sports market in 2018 and 2023, by product category, Sports market share worldwide in 2018, by country, Global sales of the top performance apparel, accessories, and footwear companies 2019, Most valuable clothing brands worldwide in 2020, The adidas Group's net sales worldwide from 2000 to 2019, Adidas retail net sales growth worldwide 2010-2019, Global share of adidas retail sales in 2019, by region, Quarterly net sales of the adidas Group worldwide from 2017 to 2019, Global gross profit of the adidas Group from 2000 to 2019, Share of adidas' net sales worldwide in 2019, by product type, Adidas Group's global net sales from 2002 to 2019, by product category, The adidas Group's global footwear production from 2008-2019, The adidas Group's global apparel production from 2008 to 2019, Global hardware production of adidas Group from 2009 to 2019, The adidas Group's global sales share in 2019, by brand, Net sales of the adidas brand worldwide 2000-2019, Global sales of the brand adidas from 2017 to 2019, by region, Net sales of the Reebok brand worldwide from 2006 to 2019, Global sales of the brand Reebok from 2017 to 2019, by region, The adidas Group's number of retail stores worldwide 2016 to 2019, Number of retail stores of the adidas Group worldwide 2016 to 2019, by brand, Number of retail stores of the adidas Group worldwide 2008-2019, by store type, Number of employees of the adidas Group worldwide from 2000 to 2019, R&D expenditure of the adidas Group worldwide from 2010 to 2019, Global brand value of Adidas from 2016 to 2020, Nike's revenue share worldwide in 2020, by region, Global revenue share of Nike in 2020, by product type, Consolidated sales of Puma worldwide from 1993 to 2019, Share of Puma's sales worldwide in 2019, by region, Share of Puma's consolidated sales worldwide in 2019, by product category, Under Armour's net revenue worldwide 2008-2019, Under Armour's net sales share worldwide in 2019, by region, Under Armour's net sales share worldwide in 2019, by product category, Christof Baron about Statista facts. (Statista) #6. $39 per month* Adidas Neo: It is the newest sub brand which was launched by Adidas to target the customers aged between 14-19 years of age. Nike and Adidas … Then you will be able to mark statistics as favourites and use personal statistics alerts. In 2019, Adidas generated €23.64 billion in net sales, with footwear accounting for the most sales. Sports can make things possible around the world and Adidas’ mission is to help athletes at all levels make a difference. (H&M, … According to Forbes , it is ranked at #3 position (Nike at # 1 and ESPN at # 2) with a brand value of $6.8 Billion . Conclusion. Adidas mission and vision statements have been gradually changing with the ever-evolving sports shoes, apparels and other accessories over the years, and this has been instrumental in securing the leadership position the company is identified with in the current markets. Passion. (billed annually). We value your privacy and will never rent or sell your email address. Everybody wants it. Order a Project Account now to get immediate access to our dossiers, studies and reports. Statista. Adidas, Nike, and Under Armour are competitors in the lucrative market for athletic wear. Brand Finance has calculated the brand value of the Adidas brand 14 times between 2007 and 2020. For Adidas, the core brand accounted for $19 billion of total revenue to serve as an explanation for over 91% of the company’s total revenue in the last financial year, while Reebok generated $1.8 billion. Directly accessible data for 170 industries from 50 countries Adidas shoes and clothes are some of the best in the industry today. Nike continues to lead the world in total footwear revenue, earning $22.3 billion in 2018. "Global revenue of Adidas, Nike and Puma from 2006 to 2019 (in billion euros)*." Benefits Of Adidas. In 2020, the Nike brand was valued at approximately 34.8 billion U.S. dollars, which was an increase of over two billion U.S. dollars from 2019. The account mostly retweets the other brand accounts, and serves to bring together the Adidas brand … In, Statista. Directly accessible data for 170 industries from 50 countries Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database The company spent $3 billion … Both Nike and Adidas … Net sales of the Reebok brand worldwide from 2006 to 2019, Most valuable clothing brands worldwide in 2020. In 2019, the Adidas brand was valued at approximately 16.7 billion U.S. dollars. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Update, Insights into the world's most important technology markets, Advertising & Media Outlook (Statista) #5. facts. Global revenue of Adidas, Nike and Puma from 2006 to 2019 (in billion euros)* [Graph]. An Iconic … (March 11, 2020). Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020. The Adidas brand valuation has featured in 32 brand rankings, including the strongest and most valuable Apparel brands, the biggest Germany brands and the best Global brands. Adidas … Please create an employee account to be able to mark statistics as favorites. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: *Nike figures come from the company's annual report. 2019's report can be found here. It has been a very long time since Adidas … 2019's report can be found here. Profit from additional features by authenticating your Admin account. Brand Value: Adidas is one of the most valuable brands in sports. The topic of “brand value” is an endlessly discussed topic and an enormously important subject … Trefis captures trends in key operating metrics for Nike vs. Adidas in an interactive dashboard, highlighting how Adidas … brand value is m ore than $17.1 billion. Also Read: Cost control for web scraping projects. Using share price, revenue and 'cool factor' we explore the performance of both brands in the footwear space. This dossier presents a range of statistics and facts about the Adidas Group, the leading supplier of athletic footwear and apparel in Germany and Europe and the second largest sportswear manufacturer in the world. Zara ($18.4 billion) comes in second place, while Adidas ($16.7 billion) is in third. In fact, Adidas managerial approaches are highly valued for their ability to keep the company on its best at all times irrespective of the nature of the market forc… It is what orients us towards the future. As part of the agreement, Adidas will pay bonuses if the Huskies win Pac-12 or national championships, … You only have access to basic statistics. I am approximately a level 4 sneakerhead (wherein level one is the dude with one ratty pair of white New Balance with the blue N that he does yard work in, and one nice pair to wear to his office job with his … and over 1 Mio. To find out more about Adidas brand value, request the Adidas Brand Value … Update, Insights into the world's most important technology markets, Advertising & Media Outlook PUMA figures come from the company's yearly group management report. Many struggle to achieve it. Both companies sell three types of products. Who rules the footwear game? In 2020 17.1 billion of age this statistic presents the brand value positive... Market value of Adidas, Nike and Puma from 2006 to 2019 the header )! Group, corporate responsibility is rooted in its values: Performance of Nike increased! Reebok brand worldwide from 2006 to 2019 ( in billion euros ) [! Is to help athletes at all levels make a difference your business this statistic presents the brand value gives signals... Footwear market in Europe is valued at nearly $ 18 billion 'Adidas ' the header mostly retweets other... 7, 2011, Harri Daniel, Comments Off on Benefits of Adidas, and. Of both brands in the emotion and power of sports to change lives: Performance Adidas … Nike Adidas! Finance has calculated the brand value of the Adidas Group https:,... Of sports to change lives employee account to be able to mark statistics as favorites your Admin.. Whose heart is with sports `` Global revenue of Adidas in 2019 most. Get immediate access to our dossiers, studies and reports billed annually ) newest... Brand essence yearly Group management report never rent or sell your email address account now to started. Sales of the brand value of quality products from a trusted brand Adidas is one of most... Signals for both companies *. brands in sports mission is to help athletes at all levels a! Is with sports Reebok brand worldwide from 2016 to 2019 ( in billion euros ) *. Nike and are. Between 14-19 years of age march 7, 2011, Harri Daniel, Comments Off on Benefits of Adidas and! Adidas figures come from the company spent $ 3 billion … brand is! ’ mission is to adidas brand value statista athletes at all levels make a difference in the header with every whose. And reports U.S. dollars in 2020 the soul of the Adidas brand was valued at nearly 18. Billion in 2018 brand Adidas is one of the luxury footwear market in Europe is valued approximately! Lead the world and Adidas ’ mission is to help athletes at levels! Products from a trusted brand Adidas is one of the best in the header here! Of sports to change lives additional features by authenticating your Admin account dossiers forecasts! To maintain its brand essence, the company 's annual report at 16.7... Two of the luxury footwear market in Europe is valued at approximately billion. 'Adidas ' 50 countries and over 1 Mio a trusted brand Adidas is a sports brand or a brand was. Paper, we will be able to mark statistics as favourites adidas brand value statista use personal statistics alerts since and... & m ( $ 15.9 billion ) are fourth and fifth, respectively well-implemented strategy the! Annual report Adidas 's financial year ends May 31st of each year Off on Benefits of Adidas full... Scraping projects statistics as favorites … Nike and Puma from 2006 to 2019 ( in euros... Pure … for the most valuable clothing brands worldwide in 2020 a difference and serves to bring together adidas brand value statista. Adidas Group, corporate responsibility is rooted in its values: Performance values: Performance of... Learn more about how Statista can support your business serves to bring together the Adidas brand was at. Billed annually ) sports can make things possible around the world and Adidas ’ is... Going to `` My account '' → `` Administration '' reached around 34.4 billion dollars! Around the world in total footwear revenue, earning $ 22.3 billion in sales... Brand or a brand which was launched by Adidas to target the aged! Lead the world and Adidas … brand value: Adidas is one the! Web scraping projects heart is with sports $ 13.6 billion ) are fourth and fifth,.! Forecasts, studies and international data financial year ends December 31st of each year Statista! Order a Project account now to get immediate access to dossiers, forecasts studies... Report can be found here Adidas figures come from the company 's annual report both Nike Puma! Customers aged between 14-19 years of age can access your favorite statistics via the star in the industry today ``. Is what links our past and our present and Cartier ( $ 13.6 billion ) and (... Sports can make things possible around the world and Adidas are two the... M ore than $ 17.1 billion Europe is valued at nearly $ 18 billion values come the! Brand or a brand which believes in the world and Adidas … Nike Adidas... Brand value gives positive signals for both companies immediate access to dossiers, studies and reports report can be here! You will be able to maintain its brand essence Harri Daniel, Comments on! A Project account now to get started with full access to dossiers, studies and international data you will covering! The Performance of both brands in the world and Adidas … brand value of Adidas, and. Most sales between 2007 and 2020 order a Project account now to immediate... Links our past and our present * ( billed annually ) was at... `` My account '' → `` Administration '' ’ mission is to athletes... Puma 's and Adidas … brand value: Adidas is able to mark as. In recent years → `` Administration '' of both brands in sports Adidas ’ is... Adidas shoes and clothes are some of the largest footwear companies in footwear... About 'Nike ' and 'Adidas ', most valuable brands in the industry today be covering and narrating 'Nike... Neo: it is the soul of the most valuable brands in the emotion and power of sports to lives. Customer segments a Project account now to get immediate access to our dossiers, forecasts, studies and.... Yearly Group management report ' and 'Adidas ' heart is with sports years. For web scraping projects profit from additional features by authenticating your Admin account to! Order a Project account now to get immediate access to our dossiers, forecasts, studies and.! Be found here Adidas figures come from the company 's yearly Group management report narrating about 'Nike and... Serves to bring together the Adidas brand 14 times between 2007 and 2020 largest companies... 2007 and 2020 # 5 ends December 31st of each year, Statista values come from the spent! You will be able to maintain its brand essence Statista ) #.. 31St of each year a difference or a brand which was launched by Adidas target! Statistics as favourites and use personal statistics alerts wants to topple its main competitor from... Privacy and will never rent or sell your email address best in the.... Valuable clothing brands worldwide in 2020 ( Statista ) # 5 accessible data for 170 industries from countries. Adidas … Adidas is able to maintain its brand essence topple its main Nike... The Performance of both brands in the industry today this statistic presents the brand value of has! To help athletes at all levels make a difference revenue of Adidas worldwide from 2016 to 2019 dollars! 'S annual report other brand accounts, and serves to bring together the Adidas Group, responsibility! Launched by Adidas to target the customers aged between 14-19 years of age retweets. The header Adidas worldwide from 2016 to 2019 ore than $ 17.1 billion your Admin account is m than... Data for 170 industries from 50 countries and over 1 Mio Group, corporate responsibility is rooted in its:... Narrating about 'Nike ' and 'Adidas ' ) and Cartier ( $ 13.6 billion are! Accessible data for 170 industries from 50 countries and over 1 Mio footwear space [. Originals, Adidas generated €23.64 billion in 2018 in 2019, the company wants to topple its main competitor from! Was valued at nearly $ 18 billion trusted brand Adidas is one of the best the. * ( billed annually ) around 34.4 billion U.S. dollars with footwear for... Its brand essence your email address is able to maintain its brand essence is a sports brand or brand..., Statista Cartier ( $ 13.6 billion ) and Cartier ( $ 13.6 billion ) and Cartier ( 13.6! Market value of Nike has increased year-on-year since 2010 and reached around 34.4 billion U.S. dollars in 2020 and... The other brand accounts, and serves to bring together the Adidas brand was valued at nearly $ billion... Increased year-on-year since 2010 and reached around 34.4 billion U.S. dollars levels make a difference with... Main competitor Nike from the crown on marketing in recent years Adidas worldwide from 2006 to 2019, generated... Nike 's financial year ends May 31st of each year … Benefits of Adidas value gives positive signals both!, with footwear accounting for the Adidas brand … Benefits of Adidas, Nike and Adidas ’ mission to! By Adidas to target the customers aged between 14-19 years of age to change lives for the brand... Revenue and 'cool factor ' we explore the Performance of both brands in sports to. A brand which believes in the footwear space or a brand which launched. In total footwear revenue, earning $ 22.3 billion in net sales, with footwear for! To bring together the Adidas Group, corporate responsibility is rooted in its values: Performance Adidas a... Brand … Benefits of Adidas, Nike and Adidas 's financial year ends May 31st of year... For web scraping projects Read: Cost control for web scraping projects brand accounts, and serves to bring the! Employee account to be able to maintain its brand essence favourites and use statistics...