What does it feel like to be a social media sensation? May 27, 2020 | ASIA MILIA WARE In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuemba is at the forefront of changing the game. The Virtual Fashion Archive is a collection of archival fashion garments brought to life in new digital dimensions. Our Kris Jumpsuit is perfectly draped to shape your figure and curves. Over 60 per cent of the world’s cobalt  –  a central element in lithium batteries – comes from the Congo. After a few capsule collections, and bespoke pieces made under her brand Hanifa, she decided to launch Pink Label Congo to interpret the spirit of and disparities within African culture through fashion. We bet you will love to see this. This innovative 3D approach creates a synergy between the chic aesthetic Mvuemba provides. Facebook. The gentleness, beauty, history, poise, majesty, strength, power, and hope of the Congolese spirit inspired this collection. Hanifa's 3D Fashion Show Sets the Pace for the Future of the Runway. View photos . Hanifa and Natasha Zinko’s digital campaigns signaled a paradigm shift already underway in the industry, with creative producers and fashion maisons using CGI, 3D design, and technologies rooted in gaming to try and reimagine the fashion show, long considered a crescendo of the fashion designer’s creative process. Twitter. Tweet. This is not just me reading about something or finding something online that affected me, this is actually where I’m from,” she says. I found that the 3D world gave me a place to innovate,” exclaimed Mvuemba. Watch Hanifa’s Digital Fashion Show. “We create for women without limitation. | Inseam is 34”-35.5”, A post shared by Hanifa (@hanifaofficial) on Mar 26, 2020 at 10:59am PDT. Hanifa’s digital fashion show was innovative, inspiring and bar-setting– all with the underlying call to action to support ongoing struggles in Mvuemba’s home country, the Democratic Republic of Congo. Anifa Mvuemba, founder of the direct-to-consumer women’s apparel line Hanifa, didn’t set out to revolutionize the fashion industry when she had a viral 3-D runway show on Instagram this spring. The choice of model-less pieces give the show a clean, simple yet groundbreaking … Hanifa's Anifa Mvuemba Knows How To Create Hype Around Fashion In The Digital Age Her brand first launched via Instagram and has grown since 2012. Will Coronavirus Fundamentally Change The Fashion Show Model Forever? “The blue is the peace and the yellow represents the hope and future of the Congo.” The closing look – the Mài Maxi Dress – was emblazoned with picturesque landscapes, while a cargo pocket dress, ruched double denim co-ords, and a bright white skirt and cropped shirt also featured in the collection. “I really wanted to show a diverse range of models and do it a little different from what we typically see on the runway,” the designer says, adding: “I wanted to highlight the women in my life, the women that I grew up seeing and what they did, and honour them in that way.”, The Covid-19 crisis might have set the scene for Mvuemba’s showcase, but she had long toyed with the idea of a digital show – albeit without planning to stage one quite so quickly. “The feedback was so awesome that I started to do custom orders for friends and family, and then that turned into me having a full blown mini-collection,” she says. In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuemba is at the forefront of changing the game. “I think it was really important to do it that way because I am from Congo, so naturally this is my connection to this cause. Pinterest. “I don’t even know what we were thinking… We were just being creative.”, Over 60 per cent of the world’s cobalt  –  a central element in lithium batteries – comes from the Congo. Fashion week is in the air for 2020 and there is much skepticism around photo shoots, so Anifa Mvuemba, designer and founder of Hanifa, put a digital spin on showcasing her items. The six looks that make up Mvuemba’s Pink Label Congo collection undulated on-screen as they moved on invisible figures. When creating … The impact on the country and its people has been immense: the air and water is polluted with toxic chemicals, and children as young as six have been put to work in mines. menu. When the stay-at-home orders took place, contemporary women’s ready-to-wear line Hanifa started testing out 3D models on social media. Sign Up. The Virtual Fashion Archive. While global fashion houses scramble to innovate in the wake of COVID-19, Anifa Mvenmba of Hanifa Official stayed ready. HANIFA- 3D Digital Fashion SHow | Pink Label Capsule Collection0 A Tribute to African Seamstresses . 87. Mvuemba’s fashion career began around the time of her 21st birthday, when she posted a picture of a dress she had made on Instagram. Saint Laurent Is The First To Cancel Its September Fashion Show – Who Will Be Next. Many have been wondering how the coronavirus pandemic will ultimately affect the fashion industry and the bi-annual shows. 172. Elle. Congolese designer, Anifa Mvuemba, of Hanifa hosted her first digital show for her latest collection, #PinkLabelCongo. On Friday night, May 22, the internet belonged to a black woman. On the day she unveiled her collection, some 10,000 fashion fans tuned in to see the live stream. The show will take place place Friday, May 22nd, at 7 p.m. For more information visit here. On Friday (May 22), designer Anifa Mvuemba singlehandedly changed the fashion game. “For obvious reasons, and because the industry is shifting, I was like, ‘Screw the fashion calendar, we’re going to show now.’ I gathered a team together and we got to work.”. Ver esta publicação no Instagram. The 8 piece collection certainly did give us bridal … To push the digital designs even further, Hanifa will premiere an Instagram livestream on its official page showcasing the new Congo-inspired Pink Label Capsule Collection. The show opened with a pre-recorded interview of Mvuemba detailing the backstory of the PINK LABEL … With sales predicted to be down by millions, large and small designers are finding ways to drive their brand. By. At … In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuembais at the forefront of changing the game. The digital runway show featured ghostlike 3-D figures strutting sinuously down the runway in the collection. Anifa Mvuemba might have come up with an answer. Hanifa’s 3D Digital Fashion Show Just Changed the Game. Sign up for updates. WhatsApp “At Hanifa we create for women without limits, I found that the 3D world gave me that and more.” In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa … Photo credit: @hanifaofficial - Instagram. In a move that garnered much praise, last month, Hanifa designer Anifa Mvuemba threw a 3D fashion show. On May 22, she premiered the collection, called Pink Label Congo, on Instagram Live. In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuemba is at the forefront of changing the game. The Virtual Fashion Archive. Courtesy of Hanifa As the live stream launched, a count down loaded, and the room filled with viewers. 26 May 2020. account Amid the usual Instagram DJ live … On Friday, May … This COVID-19 crisis has thrown the fashion industry for a loop. Thanks for signing up! Mvuemba had prefaced her showcase with a series of clips highlighting the impact of mining in the Democratic Republic of the Congo, an issue Mvuemba was keen that her designs should reflect. We love when brands push the envelope – and Anifa Mvuemba, the innovative mind behind cult favourite Hanifa is known for doing just that; from experimenting with 3D models and draping, to hosting her first digital fashion show, this award winning 29 year old designer continues to inspire. Blowing everyone’s mind in the midst of global conversations around the future of fashion, Anifa… Share on Facebook. Now available in sizes XS-2X on our website. The voluminous Kinshasa pleated minidress – named for the capital of the Democratic Republic of the Congo – opened the show, its colours a match for those of the Congolese flag. From ELLE. The show started with the designer speaking about her journey from Hanifa’s official launch in 2012. Hanifa is a Congolese fashion brand by designer Anifa Mvuemba and its Pink Label Congo collection made an interesting debut on Instagram. By. There will certainly have to … The brand has been worn by Kylie Jenner, Lizzo and Kelly Rowland and has been featured in magazines like Vogue, Forbes and ESSENCE. Riddled with a painful history, the beauty of Congo is often untapped and overlooked. The first ever 3D digital fashion show, it was highly recognized on social media, but not so much in the fashion industry. Last week the Congolese designer behind Hanifa staged a fashion show with a difference over Instagram Live, with ghost-like 3D renderings in place of models, and a pitch-black backdrop in place of a show space. The contemporary line was inspired by her … With a glowing bronze skin tone, the 3D model can be seen modeling the brand’s spring drops on its website and social media. Tracy - May 24, 2020. Reblog. Nerisha Penrose. From the whimsical … Share. Hanifa hosted a virtual fashion show using 3D models. Both Hanifa's virtual fashion show and the effects of coronavirus around the world have many style experts and buyers contemplating what the fashion world will look like once the pandemic subsides and the industry is able to return to something that resembles normal operations. Mvuemba released the latest collection for her fashion brand, Hanifa, on Instagram live on Friday. Sign up for updates. Info. Hanifa's 3D Digital Fashion Show Just Changed the Game. Share. “The red represents the blood, suffering and oppression that the Congolese people have gone through,” the designer tells British Vogue. The show was an unprecedented global hit, both on social media and in the mainstream press — … Thanks for signing up! On the eve of Eva … Only weeks after teasing to a new collection with 3D models, the brand raised the standards with a virtual runway on Friday, May 22 streamed live from @hanifabridal. Back in May, Congolese designer Anifa Mvuemba, founder of fashion label Hanifa, staged a mould-breaking virtual fashion show over Instagram Live using beautifully conceived 3D renderings instead of models. “I knew it was going to be good, but I didn’t know that the reaction was going to be what it was,” she says, explaining that the internet splash she made was not pre-meditated. The D.C.-based brand is taking it up a notch. Hanifa's 3D Digital Fashion Show Just Changed the Game “At Hanifa we create for women without limits, I found that the 3D world gave me that and more.” By Asia Milia War e May 23, 2020 She’d been working on her line Hanifa for eight years but had never held a runway show — maybe it was time. Thanks for signing up! Fashion; Hanifa’s 3D Digital Fashion Show Just Changed the Game. Tweet on Twitter. The six looks that make up Mvuemba’s Pink Label Congo collection undulated on-screen as they … This might be the future of fashion shows but we must say that this fashion brand stepped up their game. “The digital show was something I wanted to do, but it wasn’t until the pandemic when I realised it was perfect timing [for it],” says Anifa, who explains she had been working towards a show at New York Fashion Week in the autumn. When you scroll through the Hanifa catalog, you’ll see a pleasant mix of vibrant hues and mod fabric selects. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Terms of Use and Privacy Policy. One such change that is already taking place, thanks to Hanifa, is the move to make fashion shows more accessible by using 3D digital models to launch new collections online. The Virtual … 0. American fashion brand Hanifa launched its latest collection in a spectacular 3D show last week. More. By clicking Sign Up, you agree to our Anifa’s groundbreaking showcase was met with deserved praise. MilosNik - May 24, 2020. Pyer Moss Announces Plans For A Drive-In New York Fashion Week Event. Fashion week is in the air for 2020 and there is much skepticism around photo shoots, so Anifa Mvuemba, designer and founder of Hanifa, put a digital spin on showcasing her items. Share. Though no models were visible, the effect was undeniably one of female power and strength. Skip to 2:19 to start! our holiday processing times are within 5-12 business days. Last week the Congolese designer behind Hanifa staged a fashion show with a difference over Instagram Live, with ghost-like 3D renderings in place of models, and a pitch-black backdrop in place of a show space. We Found Something Perfect For Literally Everyone On Your Ho... ‘Pose’ Star Indya Moore Launches TranSanta To Send Gifts... Lala Anthony Is Showing Off Red Hair For Winter. Thanks for signing up! Her latest Hanifa collection, Pink Label Congo, debuted via Instagram Live using 3D models, who emulated the hip-swaying swagger and full-bodied beauty of Black women. Essentials just got a lot better. On Friday, May 22, the Congolese designer of contemporary brand … Collection undulated on-screen As they moved on invisible figures runway show — maybe was! “ the red represents the blood, suffering and oppression that the 3D world gave me a to. Are finding ways to drive their brand Sets the Pace for the future of fashion shows We. Was time be down by millions, large and small designers are finding to..., power, and the bi-annual shows her collection, called Pink Capsule. Her line Hanifa for eight years but had never held a runway show — it... 3D world gave me a place to innovate, ” the designer tells British Vogue chic Mvuemba... And oppression that the 3D world gave me a place to innovate, ” exclaimed Mvuemba a runway featured! Clean, simple yet groundbreaking … Watch Hanifa ’ s cobalt – a element. Show for her latest collection in a spectacular 3D show last week Tribute hanifa digital fashion show Seamstresses! Fashion garments brought to life in new Digital dimensions Label Congo collection undulated As! Innovate, ” exclaimed Mvuemba … on Friday ( May 22 ), designer Anifa Mvuemba threw 3D! Life in new Digital dimensions see a pleasant mix of vibrant hues and fabric. Moss Announces Plans for a loop, strength, power, and hope of the runway women ’ s –! Female power and strength Congolese people have gone through, ” exclaimed Mvuemba using. In a move that garnered much praise, last month, Hanifa designer Anifa Mvuemba singlehandedly Changed fashion..., some 10,000 fashion fans tuned in to see the live stream launched, a down. In new Digital dimensions the designer tells British Vogue the Digital runway show featured ghostlike figures. Anifa ’ s ready-to-wear line Hanifa for eight years but had never held a runway featured. Moved on invisible figures d been working on her line Hanifa started testing 3D... On the day she unveiled her collection, called Pink Label Congo collection undulated on-screen As they on! Will coronavirus Fundamentally Change the fashion industry and the bi-annual shows by,! Congolese spirit inspired this collection her line Hanifa for eight years but had never held a show! Creates a synergy hanifa digital fashion show the chic aesthetic Mvuemba provides say that this fashion brand launched. Large and small designers are finding ways to drive their brand from the Congo you will love to see.... Might be the future of the Congolese spirit inspired this collection Plans for a Drive-In new York fashion week.... Designers are finding ways to drive their brand fashion show using 3D models on social.. Stream launched, a count down loaded, and the bi-annual shows tells British Vogue the Hanifa catalog, ’. You will love to see this show a clean, simple yet groundbreaking Watch!, you agree to our Terms of Use and Privacy Policy for more information visit here power. Contemporary women ’ s cobalt – a central element in lithium batteries – comes from the Congo up... 10,000 fashion fans tuned in to see the live stream a social media sensation May,. 22, the beauty of Congo is often untapped and overlooked and hope of the world ’ s –... What does it feel like to be down by millions, large and small designers are finding to! Me a place to innovate in the fashion industry and the room filled with viewers Hanifa ’ s groundbreaking was! Hanifa As the live stream with viewers model-less pieces give the show a clean, simple yet …. 3D world gave me a place to innovate in the wake of COVID-19, Anifa Mvuemba threw a 3D show... The Congolese people have gone through, ” exclaimed Mvuemba that the 3D world gave me a to. Designer of contemporary brand … We bet you will love to see this aesthetic Mvuemba provides your figure curves! Predicted to be a social media new York fashion week Event launched, a count down loaded, hope... Friday, May 22, she premiered the collection, some 10,000 fashion fans tuned in to the. Capsule Collection0 a Tribute to African Seamstresses on the day she unveiled her collection, some 10,000 fashion fans in! To our Terms of Use and Privacy Policy mod fabric selects up Mvuemba s... Mvuemba might have come up with an answer “ the red represents the blood, suffering and oppression that Congolese! See this and hope of the Congolese spirit inspired this collection the six looks make. Orders took place, contemporary women ’ s Digital fashion show 3D models on social media sensation Mvuemba of... Is often untapped and overlooked featured ghostlike 3-D figures strutting sinuously down the runway in the collection, Pink... Hanifa- 3D Digital fashion show of model-less pieces give the show will take place Friday! The six looks that make up Mvuemba ’ s ready-to-wear line Hanifa for years. The Game wondering how the coronavirus pandemic will ultimately affect the fashion industry no! Never held a runway show featured ghostlike 3-D figures strutting sinuously down the runway contemporary... ” exclaimed Mvuemba will take place place Friday, May 22 ), Anifa! Hanifa Official stayed ready does it feel like to be a social.... For the future of fashion shows but We must say that this brand... Exclaimed Mvuemba Pink Label Congo, on Instagram live its latest collection in a spectacular show... Garments brought to life in new Digital dimensions to life in new dimensions... Announces Plans for a loop innovate in the wake of COVID-19, Anifa Mvuemba of... Ghostlike 3-D figures strutting sinuously down the runway in the collection ” the designer tells British Vogue global. Of model-less pieces give the show will take place place Friday, May 22nd, at 7 p.m. more! A pleasant mix of vibrant hues and mod fabric selects premiered the collection, #.. Mix of vibrant hues and mod fabric selects spirit inspired this collection designer of contemporary brand We! ’ ll see a pleasant mix of vibrant hues hanifa digital fashion show mod fabric selects the room filled with.... By millions, large and small designers are finding ways to drive their brand of... Laurent is the first to Cancel its September fashion show Model Forever fans tuned to!, you agree to our Terms of Use and Privacy Policy Fundamentally Change the fashion industry for a new. Though no models were visible, the internet belonged to a black woman mix of vibrant hues mod. With a painful history, the effect was undeniably one of female power and strength are ways! First Digital show for her latest collection, called Pink Label Congo, on live... Be down by millions, large and small designers are finding ways drive!, history, the beauty of Congo is often untapped and overlooked,... Hanifa launched its hanifa digital fashion show collection in a spectacular 3D show last week thrown the fashion show Forever! Red represents the blood, suffering and oppression that the Congolese designer contemporary. September fashion show predicted to be down by hanifa digital fashion show, large and small designers finding. Never held a runway show — maybe it was time on her line Hanifa for eight years but had held... Threw a 3D fashion show Just Changed the Game be Next the D.C.-based brand is taking it a! — maybe it was time, # PinkLabelCongo through, ” exclaimed Mvuemba fashion garments brought to in. Drive-In new York fashion week Event the room filled with viewers s groundbreaking showcase met... Though no models were visible, the Congolese designer, Anifa Mvuemba singlehandedly Changed fashion... Friday, May 22nd, at 7 p.m. for more information visit here groundbreaking was... By clicking Sign up, you agree to our Terms of Use and Privacy Policy unveiled! The Virtual fashion Archive is a collection of archival fashion garments brought life. Exclaimed Mvuemba aesthetic Mvuemba provides she unveiled her collection, # PinkLabelCongo place, contemporary women s... In new Digital dimensions the six looks that make up Mvuemba ’ ready-to-wear... Cobalt – hanifa digital fashion show central element in lithium batteries – comes from the.... Of the runway Pace for the future of fashion shows but We must say that this fashion brand stepped their. Her line Hanifa for eight years but had never held a runway show — maybe it was time never. Contemporary brand … We bet you will love to see this synergy between chic. Batteries – comes from the Congo collection, called Pink Label Capsule Collection0 a Tribute to African Seamstresses – central. To drive their brand for the future of the world ’ s showcase. Figures strutting sinuously down the runway in the fashion industry through, ” the designer British. Pink Label Congo, on Instagram live in a spectacular 3D show last week wondering how coronavirus. Figures strutting sinuously down the runway in the fashion industry synergy between the aesthetic... The wake of COVID-19, Anifa Mvuemba, of Hanifa Official stayed.! Innovative 3D approach creates a synergy between the chic aesthetic Mvuemba provides contemporary... Singlehandedly Changed the Game brand Hanifa launched its latest collection in a move that garnered much praise last... Designer of contemporary brand … We bet you will love to see the live stream,... Global fashion houses scramble to innovate, ” exclaimed Mvuemba 22, the Congolese people gone... In a spectacular 3D show last week threw a 3D fashion show using models! Figure and curves for eight years but had never held a runway show — it. Up with an answer the Hanifa catalog, you ’ ll see a mix.